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Writing guide
Writing guide · Goal / KPIs
How to write a clear Goal and KPIs
Define the account, work and timeframe in the Goal, then set a target and counting method in KPIs. Includes two examples you can copy.
October 6, 2026
Read the guideSPARSE AGENT / Cases & guides
Write clear goals and KPIs
Use a short guide and a real Weibo example to define the goal and measure progress.
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Case study
Case study · Weibo operations
Weibo operations: how to write a Goal and KPIs
See how the real operating goal was written and how the result of 90,674 out of 500,000 made progress measurable.
October 6, 2026
Read the case study